Call Us at 423.266.3440
Menu
Call Us at 423.266.3440
The primary goals of our initial meeting is to learn about your business and objectives, as well as to address any questions and concerns you may have. We’ll paint a picture for what it would look like to work together and what to expect from our digital marketing services.
Following our initial meeting, we will complete an in-depth study of the industry and your market, key players, and competition. We will then use these learnings to craft a marketing strategy specifically for your business.
Once our research is synthesized, we will meet with you to review a strategy with specific action steps designed to meet your business objectives. This provides you the opportunity to assess whether our proposal can meet the needs for your business. Adjustments will be made as needed until we arrive at a plan that you are confident will be effective and worth your investment.
With the approved plan, our team outlines the logistical steps needed to set things in place. This includes a period of gathering assets and information, which can require some time on your part to collect needed resources. We will provide detailed checklists and instructions and assist in any way we can to make this a smooth process.
Once assets and access are in place, your involvement will include approval and review as we set up the digital campaigns outlined in our strategy. Our team will build each element of the campaigns, along with placing the appropriate tracking mechanisms needed for key measurements, evaluation and reporting.
While certain digital campaign aspects are reviewed monthly, there are crucial elements that should be monitored daily. The most obvious are ad spend and performance. We want to ensure that digital marketing campaigns remain within your budget and that key performance metrics are in line with historical trends and expectations. Fluctuations can indicate an issue that needs to be addressed immediately, or an opportunity that requires quick action.
While the initial market research and strategies lay a strong foundation for key marketing initiatives, competition and industry-specific trends are always changing. Subsequently, it is important to continually research and evaluate changing market conditions to maximize the effectiveness of all digital marketing efforts. Between monitoring authoritative sources and staying current with what’s happening in your business, our goal is to identify best practices and new approaches to meet your goals.
When we initially set up a digital marketing campaign, we create a visual map of how various components work together. By revisiting this map each month, side by side with performance metrics, we are able to identify areas in which each campaign is successful and others that can be optimized to increase performance.
Every month, we gather data from all of our active campaigns and evaluate their performance. Our goal is for our marketing efforts to consistently exceed industry averages and optimize your return on investment. In addition, we identify new opportunities each month that we believe will strengthen our marketing strategy. A written report is provided, and we meet you to review our findings and learn more about your business performance and how we can best serve you.
The primary goals of our initial meeting is to learn about your business and objectives, as well as to address any questions and concerns you may have. We’ll paint a picture for what it would look like to work together and what to expect from our digital marketing services.
Following our initial meeting, we will complete an in-depth study of the industry and your market, key players, and competition. We will then use these learnings to craft a marketing strategy specifically for your business.
Once our research is synthesized, we will meet with you to review a strategy with specific action steps designed to meet your business objectives. This provides you the opportunity to assess whether our proposal can meet the needs for your business. Adjustments will be made as needed until we arrive at a plan that you are confident will be effective and worth your investment.
With the approved plan, our team outlines the logistical steps needed to set things in place. This includes a period of gathering assets and information, which can require some time on your part to collect needed resources. We will provide detailed checklists and instructions and assist in any way we can to make this a smooth process.
Once assets and access are in place, your involvement will include approval and review as we set up the digital campaigns outlined in our strategy. Our team will build each element of the campaigns, along with placing the appropriate tracking mechanisms needed for key measurements, evaluation and reporting.
While certain digital campaign aspects are reviewed monthly, there are crucial elements that should be monitored daily. The most obvious are ad spend and performance. We want to ensure that digital marketing campaigns remain within your budget and that key performance metrics are in line with historical trends and expectations. Fluctuations can indicate an issue that needs to be addressed immediately, or an opportunity that requires quick action.
While the initial market research and strategies lay a strong foundation for key marketing initiatives, competition and industry-specific trends are always changing. Subsequently, it is important to continually research and evaluate changing market conditions to maximize the effectiveness of all digital marketing efforts. Between monitoring authoritative sources and staying current with what’s happening in your business, our goal is to identify best practices and new approaches to meet your goals.
When we initially set up a digital marketing campaign, we create a visual map of how various components work together. By revisiting this map each month, side by side with performance metrics, we are able to identify areas in which each campaign is successful and others that can be optimized to increase performance.
Every month, we gather data from all of our active campaigns and evaluate their performance. Our goal is for our marketing efforts to consistently exceed industry averages and optimize your return on investment. In addition, we identify new opportunities each month that we believe will strengthen our marketing strategy. A written report is provided, and we meet you to review our findings and learn more about your business performance and how we can best serve you.
