Thoughtful Strategic Planning – Excellent Execution

Seven Steps to Success

CMC Digital Smart Marketing follows these seven steps when working with clients:

1. RESEARCH

The first thing we do is understand a company’s business objectives and strategies, key events and timing, consumer and customer profiles and their purchase behavior. We will also examine current digital marketing efforts for your business and competitors – specifically social media marketing, content marketing, search engine marketing (pay per click advertising), and search engine optimization.

2. STRATEGIC DIGITAL MARKETING PLAN

Given our assessment, we recommend a Strategic Digital Marketing Plan. This includes where to focus marketing initiatives that could include social media management, social media advertising, search engine marketing, search engine optimization, content marketing, and email marketing.

Among others, primary areas of focus will include:

Key learnings for consumer or customer targets – This includes behavior, interests, and motivating factors.

Distribution channels to reach the target market – The most efficient and effective pathways to achieve your business objectives.

Digital marketing platforms – The best platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, AdWords, etc.) to achieve your objectives.

Communication strategy and content recommendations and guidelines – For example ad copy, visuals, videos, etc.

Where applicable – advertising plans – The most efficient and effective means to influence your target audience to act.

Sales funnels, landing pages, and conversion tracking techniques – Techniques required to optimize conversions.

Multivariate or A/B Testing – Ongoing testing to assess advertising and conversion plans.

Analytics and when and what to expect – Types of metrics to guide decisions and report ROI.

3. TACTICAL PLAN

We meet with you to discuss our strategic plan and modify it if needed based upon your feedback. We then proceed with developing a detailed tactical plan, which includes content calendars and timing of campaign specifications (Please note that all items will be provided to you first for approval before anything begins, including any ad copy/visuals).

4. VISUALS & CONTENT CREATION

The process of creating the copy and content for the campaigns and tactics is key to performance. We use our experience in creating stunning visuals and effective copy to ensure all tactics capture the attention of your audience, support your business objectives, and reflect your brand image and voice.

5. CAMPAIGN EXECUTION

When all needed content is approved, we begin to execute the plan, including placement of content and ads.

6. ANALYTICS REPORTING

We will be in frequent communication with you during your campaign. After the first two weeks, we provide an early assessment report of the analytics data via email. After that, we provide a detailed written report every four weeks.

7. CAMPAIGN OPTIMIZATION

All digital campaigns must be monitored and optimized to ensure continued performance throughout the entirety of a campaign. With each detailed report, we assess the campaign, which includes recommendations and next steps based on the performance we are seeing.

We always strive to provide recommendations at each stage of the campaign, and you can always expect to receive exceptional service and follow-up to any questions, thoughts, or concerns you have.

For More Details on Our Digital Marketing Services, Click the Button Below!

PRICING

Our Fees

The cost of our services is fixed for each type of service. We do not charge based on an ad budget or a percentage of ad spending.

Money Back Guarantee

If for any reason, you are not happy with your results after 3 months, we will cancel the agreement we have with you and refund 100% of the money you have invested with us.

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