Seven Steps to Success

CMC Digital Smart Marketing follows these seven steps when working with clients:

1. RESEARCH

The first thing we do is meet with you to understand your business objectives and strategies, customer profiles, and their decision-making process. We examine current digital marketing efforts for your business and competitors – specifically website design including keywords and conversion methods, social media marketing and conversion methods, search engine marketing (pay-per-click advertising) and conversion methods, reputation management, and search engine optimization to include the use of content to drive better search results.

Following our meeting, we complete additional research focusing on:

• Prospective customers’ demographics, behavior, interests, and motivating factors
• Channels used to reach the target market and achieve conversions
• Reviewing digital platforms used by competitors (Facebook, Instagram, Twitter, LinkedIn, Pinterest, AdWords, etc.)
• Assessing ad copy, visuals, videos, etc. used in the vascular care market
• Evaluating the sales funnels, landing pages, and conversion tracking techniques used and techniques required to optimize conversions

2. STRATEGIC DIGITAL MARKETING PLAN

Given our assessment, we recommend a Strategic Digital Marketing Plan. This includes where to focus marketing initiatives that could include social media management, social media advertising, search engine marketing, search engine optimization, content marketing, and potentially email marketing.

Among others, primary areas of focus will include:

• Key learnings for prospective customers
• The most efficient and effective pathways to achieve your business objectives
• Communication strategy and content recommendations and guidelines
  • For example, ad copy, visuals, and videos
• Sales funnels, landing pages, and conversion tracking techniquesto optimize conversions
• Analytics and when and what to expect– types of metrics to guide decisions and report ROI

3. TACTICAL PLAN

We meet with you to discuss our strategic plan and modify it as needed based upon your feedback. We then proceed with developing a detailed tactical plan, which includes content calendars and timing for all initiatives. All are provided to the practice first for approval before anything begins, including any ad copy/visuals.

4. VISUALS & CONTENT CREATION

This is the process of creating the copy and content. We use our experience in creating captivating visuals and effective copy to ensure all tactics capture the attention of your audience, lead to conversions, and reflect your brand’s market positioning, brand image, and brand voice.

5. CAMPAIGN EXECUTION

When all needed content is approved, we begin to execute the plan.

6. ANALYTICS REPORTING

We will be in frequent communication with you and provide a detailed written report every four weeks.

7. CAMPAIGN OPTIMIZATION

All advertising and digital marketing initiatives are regularly monitored and optimized to ensure continued performance. With each monthly report, we assess each initiative and provide recommendations and next steps based on the metrics and analytics.

PRICING

Our Fees

The cost of our services is fixed for each type of service. We do not charge based on an ad budget or a percentage of ad spending.

Money Back Guarantee

If for any reason, you are not happy with your results after 3 months, we will cancel the agreement we have with you and refund 100% of the money you have invested with us.