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Most business owners know they need a website to support their business. At a minimum, a website will tell visitors what type of business it is and provide basic contact information. What many businesses don’t realize is that when a website is set up correctly, it can be a powerful source for gaining new customers and significantly impact the growth of their business.
Social media can feel like a necessary evil for businesses who want to focus on their customers, but spend a lot of time keeping up with their various social media accounts. The good news is, you don’t have to be on every social media platform. Business owners should consider where their prospective customers are and create a communication plan to gain their attention and engage with them.
Every time you surf the web, you run into ads – in your Google search results, on Google Maps, Facebook, Instagram, LinkedIn, and more. Each ad you see is part of a larger online advertising strategy that reaches potential customers across multiple platforms and sends them a consistent clear and specific message – allowing you to reach the people who need your products or services with compelling messaging.
Family and friend referrals along with other word of mouth advertising are universally recognized as an extremely effective way to gain new customers. Capturing those testimonials online extends the reach of those influential endorsements. Considering that 93% of consumers will read online reviews before making a purchase, reputation management plays a critical role in the growth and health of your business.
Next time you search for something on Google, pay attention to how far you scroll before you click. Chances are you don’t go past the top few results. The first three organic search results get 50-60% of the clicks. The number one organic result gets the majority of attention and clicks, between 20 to 40%. Your website, social media pages, and business profiles all need to be optimized in order for Google to recognize them in relevant searches.
Despite the popularity of social media, email is still the most valuable method for reaching and building relationships with your target audience. Email marketing allows you to create a personalized message to current and prospective customers and measure almost every element of your campaign to include what recipients find most engaging. As a result, you can pinpoint specific messages and remain top-of-mind among important customers.
Digital marketing strategies are never stagnant. With methodical analysis and review, they evolve over time to incorporate new insights, industry trends, and the changing needs of your practice. There are elements of your marketing strategy that are monitored on a daily basis. Others require more time to optimize and produce data that will provide insights and indicate next steps.
High-quality photography is critical to capturing the attention and engaging your online audience and building message or brand recall. Studies have shown that posts with visuals receive 94% more page visits and engagements than those without. Other research has noted that 60% of consumers who use online search prefer to contact a business whose listing includes an image. It’s been shown, as well, that people who hear information are only likely to remember 10% of that information 3 days later — compared to remembering 65% after being shown a relevant image. While a good visual can grab a person’s attention, a bad one can cause them to dismiss your content completely.
Video marketing is an important part of any digital marketing strategy as it allows for greater reach, engagement, conversions, and increased website traffic. For example, 78% of online users watch videos every week. Including a video on a landing page can increase conversions by 80%, and including a video in an email has been shown to increase click-through rates by 200–300%.
Most business owners know they need a website to support their business. At a minimum, a website will tell visitors what type of business it is and provide basic contact information. What many businesses don’t realize is that when a website is set up correctly, it can be a powerful source for gaining new customers and significantly impact the growth of their business.
Social media can feel like a necessary evil for businesses who want to focus on their customers, but spend a lot of time keeping up with their various social media accounts. The good news is, you don’t have to be on every social media platform. Business owners should consider where their prospective customers are and create a communication plan to gain their attention and engage with them.
Every time you surf the web, you run into ads – in your Google search results, on Google Maps, Facebook, Instagram, LinkedIn, and more. Each ad you see is part of a larger online advertising strategy that reaches potential customers across multiple platforms and sends them a consistent clear and specific message – allowing you to reach the people who need your products or services with compelling messaging.
Family and friend referrals along with other word of mouth advertising are universally recognized as an extremely effective way to gain new customers. Capturing those testimonials online extends the reach of those influential endorsements. Considering that 93% of consumers will read online reviews before making a purchase, reputation management plays a critical role in the growth and health of your business.
Next time you search for something on Google, pay attention to how far you scroll before you click. Chances are you don’t go past the top few results. The first three organic search results get 50-60% of the clicks. The number one organic result gets the majority of attention and clicks, between 20 to 40%. Your website, social media pages, and business profiles all need to be optimized in order for Google to recognize them in relevant searches.
Despite the popularity of social media, email is still the most valuable method for reaching and building relationships with your target audience. Email marketing allows you to create a personalized message to current and prospective customers and measure almost every element of your campaign to include what recipients find most engaging. As a result, you can pinpoint specific messages and remain top-of-mind among important customers.
Digital marketing strategies are never stagnant. With methodical analysis and review, they evolve over time to incorporate new insights, industry trends, and the changing needs of your practice. There are elements of your marketing strategy that are monitored on a daily basis. Others require more time to optimize and produce data that will provide insights and indicate next steps.
High-quality photography is critical to capturing the attention and engaging your online audience and building message or brand recall. Studies have shown that posts with visuals receive 94% more page visits and engagements than those without. Other research has noted that 60% of consumers who use online search prefer to contact a business whose listing includes an image. It’s been shown, as well, that people who hear information are only likely to remember 10% of that information 3 days later — compared to remembering 65% after being shown a relevant image. While a good visual can grab a person’s attention, a bad one can cause them to dismiss your content completely.
Video marketing is an important part of any digital marketing strategy as it allows for greater reach, engagement, conversions, and increased website traffic. For example, 78% of online users watch videos every week. Including a video on a landing page can increase conversions by 80%, and including a video in an email has been shown to increase click-through rates by 200–300%.
