Instagram hashtags are an effective way to increase engagement on your Instagram posts in 2020. Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences....
Website landing pages often look and feel like an arcade floor. Rather than inviting visitors in and directing them through the site, landing pages confound visitors – who, of course, then quickly leave the page. A landing page is where website visitors often end up after seeing an advertisement for something they would possibly benefit from or enjoy....
At the end of January 2020, Google began implementing a new, simplified look for google search ads on desktops. The new look makes it more difficult to separate the paid ads from the organic results, as the only distinguishing item now is the same black-and-white “Ad” icon....
Facebook advertising can be a great option for businesses of all sizes and industries. But it can present challenges, as well. As you consider Facebook as part of your marketing strategy, let’s break down some of the pros and cons of advertising on Facebook....